Frequently Asked Questions
“Reimagining relationships to leverage unseen opportunities
by building trust one person at a time" — JoAnne Kao
I started selling Christmas cards door to door when I was in 6th grade. I worked in retail, the garment center, media publishing, digital advertising, consulting and start-ups; I’m an investor, speaker and advocate.
Products and industries change over time, what sets me apart is my connections, finding solutions that work and I have a very diverse background of experiences all of which give me a competitive advantage in everything I do.
And I’ll be honest, as much as you’re deciding whether to work with me, I’m also deciding whether we’re a fit. I want to work with people who value trust, are responsive, and mutually respectful of one another.
Those values are important to me because that’s how I build my relationships and business.
Exclusivity.
You know that feeling when you leave a salon or a store or a meeting and you’re on top of the world? You feel like a rock star because they took exquisite care of you?
It’s a phenomenal feeling, isn’t it?
That’s what I do. I provide a bespoke experience.
I’ve been in sales and business development my whole life, products change but the fundamentals remain. Life and business are about relationships.
The most exclusive bank in the world is in London, it’s a family business hundreds of years old, here’s the thing – they don’t work with everyone, but everyone wants to work with them.
We’re living in a world where everything is at our fingertips, you can search for a salon, doctor, or real estate broker, literally any service you want, yet who do we call first? Our colleagues, friends and family.
My clients usually come from referrals. Once somebody works with me, they can’t wait to tell someone they know about me and that’s how I’m building my business -- one customer at a time.
I take exquisite care of every single person I work with and they’re happy to share their experience with me.
I’m proud to say I’ve built my business on referrals alone, I don’t pay for advertising or lists.
I’m on a mission to create an exclusive experience with every single one of my clients.
The cookie cutter approach doesn’t work, my clients deserve better. And rather than being one of many where there’s no customization, I treat my customers like the bespoke individuals that they are.